To celebrate the launch of SneakerHub, the new sneaker and streetwear destination website from THE ICONIC, new and old iconic sneakers were on display at an event on the last day of Winter at Heroes Karaoke & Rooftop Bar, Melbourne.
I was brought onto this project by the team at Valis AR to give the AR-chive sneakers the AR treatment and bring them them back to life. Working closely with Valis AR it was my job to bring to life their creative concepts. My role included animation, design, 3D asset creation and AR implementation. to bring the personality and style of the shoes out into the ‘real’ world. The shoes on display included, Reebok ‘Shaq Attaq’, Patta ‘Chlorophyll’ Nike Air Max 1s, New Balance ‘Dapper Dans’, Adidas_1 and Sneaker Freaker x PUMA ‘Shark Baits’.
See these shoes come to life and transform on the phone screens in the videos below.