Created at Clemenger BBDO Melbourne   |   My Role: Lead Designer

This website was a case study for Yellow Pages to prove to businesses their directory was the place to be found. Yellow Pages set up a Pizza Restaurant that was hidden from the street, the only way you could find it was though searching for it in the Yellow Pages directory. If you found it, you got free pizza. 8245 people found the pop-up restaurant within two weeks. The website featured interactive streaming video content that integrated with Facebook, allowing visitors of the restaurant to find and tag themselves in cctv video footage.

I was lead designer on the website which had multiple stages of rollout across multiple platforms, including a wordpress blog. The website has won numerous awards worldwide including being featured as the “Site of the Day” on the FWA website.

The website has now been removed from the internet. However it lives on in my PSDs.


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