Behold Carlton Mid Rich Fish, a revolutionary promotion that no Aussie bloke could resist. Real fish were tagged and released into rivers around Australia. If you caught a Rich Fish, you hooked yourself a share in $100,000. This was Carlton Mids most successful promotion ever. I was lead designer on the website and the email promotional materials. The website featured a custom google map with the locations of all the released fish around Australia. The site also featured a customised wordpress blog updating people when fish had been caught and other various events revolving the promotion.
Unfortunately the website is no longer live, but will live on in my PSD’s